New Internet Marketing Strategy: Free Social Media Marketing
For years the Internet Marketing industry was gearing up for the ‘Web 2.0′ phenomena. It was said that it was going to change the way that people interacted with each other online. It was clear that there would be new strategies for Internet marketing. It was not clear how much of an impact that free social media marketing would have. Maybe nobody realized it yet.
At first it just seemed like there would be more collaborative input in the way that Wikipedia, the online encyclopedia allows anyone to add their remarks, that there would be more interaction through blog commenting and more forums on private websites. Little did the pundits know that free social media marketing would be so universally embraced by all sectors of the population, not just by Internet marketers, thereby opening up the possibilities exponentially.
Undoubtedly ‘there is nothing constant except change’ and Internet marketing was ripe for some big changes. Many of the techniques used since the late 20th century have become less effective as time has gone on, although some still have some value to the industry.
Many of the highly successful ‘Info-preneurs’ heavily employed eMail marketing. eMail marketing has lost its luster, largely because of millions of illegal spam that have ruined this medium. They passed laws, but it seems those that do not obey them have immunity from prosecution unless they get too big.
This has had the effect of making people immune to whatever is in their inbox and has clogged up the traffic on Internet and eMail service provider networks. The spam filters seem to allow the spam and block legitimate business mail. They say 40% of eMail is not delivered for years now.
Free social media marketing has the advantage to be an alternative solution when one was badly needed by the Internet marketing industry. Everything about the atmosphere is conducive to networking. It is a natural way in which not only can someone promote their business, but for them to be approached by those that are interested in getting more information.
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