What’s Causing the Meteoric Growth in Energy Efficiency Software Markets?

What’s Causing the Meteoric Growth in Energy Efficiency Software Markets?

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Energy continues its relentless assault on our balance sheets and its no surprise that the market for energy efficiency software is burgeoning. According to Verdantix the market will grow rapidly in 2011 and 2012. The UK research organization looked at a cross-section of companies that provide energy management solutions to complex and dispersed organizations. This research revealed market leaders and also identified areas that seem to be important to organizations as they grow. This report showed that Verisae is one of the top 10 providers in this field, with particular emphasis on energy management.

Saving energy and cutting costs is a vital strategy for most organizations. These initiatives are tied directly to the survival of companies; they are not merely tied to sustainability goals anymore. Organizations are now looking seriously at controlling energy costs as they know it’s imperative for their survival.

We must approach sustainability in a sophisticated manner today. Such sophistication should include the adoption of energy efficiency software, helping us to cut consumption and identify goals for reduction. We have relied on software solutions within business for many a year, including budgeting and accounting products. Why not broaden our horizons and use such solutions to help us deal with energy management, as well?

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The competitive arena today is tougher than it ever has been and margins are even smaller than normal. It’s so difficult to grow in terms of sales that we have to trim costs and rain in our overhead as much as we possibly can. It’s in this environment that companies who specialize in the development of energy efficiency software are seeing massive growth and interest. After all, those companies that take a proactive approach to their energy management say that 15% cost savings are definitely available. They have to monitor the consumption and analyze their asset performance in order to chase these goals.

As utility companies rely more and more on programs such as demand response, so, as business owners, we need to pay more attention. Demand response helps to cope for spikes in demand and avoid potential blackouts, wasted costs and a run on fuel in high demand.

Companies that focus on consumer satisfaction in the workplace may find it difficult to take advantage of demand response. They need to be more aware of their energy footprint and to understand how various assets consume power in every conceivable situation. Only then will they be able to fully embrace demand response program opportunities.

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If we’re honest, real world energy cost savings are not achievable unless energy efficiency software is engaged. This software allows a full interpretation of business needs and constantly monitors and reports on requirements. This level of granular information opens doors to cheaper tariffs and response programs, leading to savings that would be impossible otherwise.

Retail store environments rely on consumer satisfaction on a daily basis. Store managers may be resistant to any attempt to conserve energy in case it, in some way, annoys the customer. For many these are real fears that are not easy to overcome. However, if management is provided with granular information, so that they can work through every different scenario, then they can rely on the software to help them make decisions. In short, they need to rely on facts and not guesswork, anymore.

Daniel Stouffer has a lot of information about energy efficiency software and how a visit to www.verisae.com can aid you.

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