Cellular Phones Redefine Telemarketing And Help Revamp Services

Cellular Phones Redefine Telemarketing And Help Revamp Services

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Telemarketing services are being compelled to work with shrinking contact lists. It is not because the need for products and services has declined but because a tough legislative environment, Do-Not-Call lists, and disappearing land lines are crushing the telesales campaigns. Even the goods that telemarketers can sell and their tactics are being examined closely.

There is good news though. Mobile phone marketing and text messaging is an upcoming development that can be utilized by the telemarketing industry. Similar to what multiple industries have done in the past, telesales industry too must expand its outlook and find new meaning. Or it is bound to future much like the railroads that were at one point the leader of transportation industry but now moves very small amount of cargo and people as compared to automobiles and airways. Telecommunications comprise of several modes of communications and it is crucial that telemarketing catches up with prevailing trends to stay relevant. Telemarketing no longer means just a conventional sales call. It also means mobile marketing and text messaging.

Listed below is how telemarketing initiatives can be effectively supplemented by text messaging and mobile marketing:

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* Ride on an expanding market: You always have two choices – stay put with a dying technique and lose out or latch on to a growing system and prosper with it. Traditional calling on land lines is becoming obsolete as more and more people abandon them in favor of mobile phones. It is important that telemarketers shift their focus to the mobile market.

* No restrictions on contact time: Telemarketing is regulated by laws that lay down time within which a call can be made to a customer. This is very limiting and makes it tough to catch people at the right time and also prepared to accept a marketing call. With mobile phones, availability of prospect is no more a concern. Text messaging is a passive marketing technique. The SMS is stored in the phone’s memory and can be read by the prospect at a convenient time.

* Immediate response possible: Almost all cell phones today have internet accessibility. Customers can take immediate action in response to an advertising text message.

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* Use the SMS as a coupon: Just as paper coupons are offered to bring about a rapid action from customers, text messages too can contain an urgent call for action and a motivation for speedy follow-through.

* Proximity marketing: In sales, it is best to get a customers attention at the right time and the right place. Proximity marketing is a strategy that enables businesses to send message alerts about products or services when buyers are in a position to take action on the information. With GPS and Bluetooth, businesses can tailor contact time and message to the recipient’s location.

With the decline in conventional telemarketing, there is an even greater need to outsource telesales to service providers that have broadened their capabilities and are acquiring new tools to spread sales and marketing messages. They have the the technology and the tools to manage text messaging proficiently and take text and mobile marketing to the next level. This is an opportune time for telemarketing service providers to diversify their services. If they don’t, they risk becoming obsolete.

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Daljeet Sidhu. Read Telemarketing services advice and Telemarketing blog.

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