The Austin Mini & Mini Coopers
The impact of the Suez crisis had led to the birth of one of the best selling cars of the century, the Austin Mini. The Austin Mini had a very long and prolific history which has extended over four long decades starting from 1959 to 2000. The car was owned by the British Motor Corporation (BMC) and marketed under the Austin and Morris brand. This British-born auto had gone beyond England, US territories and other countries abroad with flying colors and outstanding market performance during its lifetime.
The first Austin Mini was manufactured by the British Motor Corporation (BMC). The car’s design was conceptualized while thinking about ways to manage the 1956 Suez Crisis, where UK faced an oil shortage and forced them to introduce fuel rationing. During that period, the sales of large-bulky vehicles declined and the trend was shifted to the small fuel efficiency cars. BMC had perceived the demand the led them to produce small cars without delay. The Austin Mini was designed to be lightweight and although it is small, the huge portion of the floor space was utilized to have room for four adult passengers and luggage. The standard engine was only had 34 horsepower but the Mini was made compatible with the crowded and ever busy streets of Europe’s metro.
Originally, the car was sold under BMC’s Austin and Morris brands. The model branched out into several versions with the name Austin Mini at its side. Years passed and term Austin was dropped leaving name Mini as its known label. It becomes popular not only in Great Britain but also around the world.
Originally, the Austin Mini was sold under the BMC’s Austin and Morris brands. Initially, the Mini was put on the market with a price under 500. Just like everything else, it took some time before the Mini was found by its audience. There are only 20,000 cars that was produced during 1959 but the production grew 10 fold after 3 years and beyond. Mini is considered to be one of the world’s best-selling cars amounting to 5.3 million models manufactured up to date.
Unfortunately, every legacy has its end. New modern models were released diverting the attention from the Austin Mini. Eventually, the sales of the Mini collapsed and the production was finally stopped in 2000. But after a year, MINI, as its new brand label was resurrected with the help of BMW. Today, equipped with a modern style and up to date features, the MINI’s legacy continue to lives on.
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