Having a viable prospect on your hands is an opportunity for success or disaster. Maintaining live mortgage leads means being in the know on how to keep them interested even if they are not ready to buy now. Crucial steps that you can take during the first conversation can make all the difference in terms of closing the deal.
What do people want? They want valuable information and they want to get it as cheaply and easily as possible. By having something of worth to offer people you will always have a means with which to keep them interested.
People really do what to hear about opportunities that can better help them manage their current income and expenses. Offers of better interest rates or the ability to change their variable into a fixed rate is guaranteed to garner interest. Who doesn’t want lower monthly mortgage payments. Learning how to present these ideas without turning your leads off is key.
Most of the times people consider leads that don’t bite as simply not being interest. More often than not however, especially in the mortgage business, getting good deals means having good credit. A lot of your lead might not. Feelings of low self-worth in terms of finances, and operate on pre-conceived notions about their own circumstances. You can help change this.
It is not uncommon for people to turn their backs on a great deal simply because they have a low opinion of what can be accomplished with their current financial circumstances. Feeling under-qualified is often the reason why people turn fantastic refinance or first mortgage offers down. They also stop listening when the current swings too far in the other direction and the information begins to sound too good to be true.
What people really want to hear is how they can become qualified for what your are offering. The want to know the specific steps can they take in and of themselves without having a ton of money to invest in order to become qualified. They also want real evidence that the promised land that you are promoting really does exist.
When you address these points you help keep your live mortgage leads open for getting back in touch. Giving them an opportunity to research the tips and information that you have provided will likely have them coming back for more. As you develop this more sincere relations ship with your leads you will find that communicating and working towards the desired end will flow much more smoothly.
Do not buy any more live mortgage leads for your company until you know some untold truth about mortgage marketing. Free advice and tips by visiting Wesley Knott’s website, HotLiveMortgageLeads.com
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